It's worth it. I'm happy I bought this as my friend has it and I borrowed hers (I know, brushes shouldn't be shared), so I ended up buying mine. The heat is just right but it's customizable depending on how hot you want it.

Evalectric is a long-lasting brand based on my previous purchases. Heats up almost in an instant, and I would say that the technology this has really helps reduce frizz and overall make my hair appear smooth. It was packed nicely with adequate cushion.