Paid a decent amount for this great styler. I bought this last Christmas and it scared me so bad the idea of styling my own hair, but as soon as I received it, I could really get into the specifics as to why people should get this styler. Price-wise, it is worth the investment. I have been using this and it effortlessly glides through my hair whenever I style my hair straight. It is the best purchase I made last year. Thanks!